Our Leadership
Ariel Shlomo
Chief Operating Officer
Ariel is a systems-driven leader focused on turning strategy into execution. As COO of Smart Gravity, he built the company’s Sales, Operations, and Finance departments -establishing the infrastructure behind a high-performance culture. His work focuses on aligning cross-functional goals, empowering teams, and designing scalable systems for growth. His leadership is hands-on and focused, driving results through structure, speed, and accountability.
Daniel (Henry) Graham
Chief Executive Officer
Daniel is a marketing strategist and entrepreneur, leading Smart Gravity as CEO. Known for generating high-intent traffic and maximizing ROI, he specializes in strategic brand growth through smart comparison platforms. Passionate, results-driven, and always curious, Daniel lives and breathes digital performance and business excellence.
Mark Pchelinzev
Chief Marketing Officer
Mark is a full-stack digital marketer with deep expertise in performance marketing across channels like Google, Bing, Meta, and more. He blends PPC, SEO, landing page development, and data analysis to drive high-performing campaigns. As CMO of Smart Gravity, Mark leads lean, fast-moving teams that align marketing strategy with business growth—always guided by data, creativity, and relentless optimization.